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What is the difference between an Artist Manager and Artist Agent?

Our talent manager, also known as an artist manager or band manager, is an individual who will guide the professional career of artists in the entertainment industry. The responsibility of the talent manager is to oversee the day-to-day business affairs of an artist; advise and counsel talent concerning professional matters, long-term plans and personal decisions which may affect their career.

The roles and responsibilities of a talent manager vary slightly from country-to-country, as do the commissions to which the manager is entitled. A manager can also help artists find an agent, or help them decide when to leave their current agent and identify who to select as a new agent. Talent agents have the authority to make deals for their clients while managers usually can only informally establish connections with producers and studios but do not have the ability to negotiate contracts.

Artist development

In addition to management, artist development includes joining a Performings Rights Organization (ASCAP, BMI or SESAC), copyrights, publishing, trade marks, band member agreements, establishing the business, lessons and coaching, and image.

Product development

Although musicians and artists start working on product development early in their business cycle through performances, it is wise for managers to try to get all the Artist Development aspects completed first; especially if the artist includes more than one individual. Product Development is basically taking the talent to the next level through bookings, recordings, music releases, distribution, promotion, etc.

Compensation

Striking a tentative compensation agreement that can be renegotiated after three or four months is recommended, and the rate of pay is generally based on commissions of 20 percent of the net or 10 percent of the gross or more of performance and commercial incomes, as stated in contracts. This amount obviously depends on the level of development the band or artist is at and the experience, networks and resources of the manager (The less developed the artist and more experienced the manager, the higher the commission). The artist or band should never agree to circumstances that can not be terminated or negotiated within a short period of time.

Photography

Managers usually secure the services of a professional photographer while the artist is recording. Different 8x10 pictures of the artist can be used for websites, CD labels/jackets, posters, and the press kit. Cost for high quality rolls of film and their processing could be upwards of $200 for 150 pictures (labor not included). Photographers are not expected to cover material cost. It is important that the manager obtains an agreement upfront confirming license to use the images which will cover the uses necessary, in addition to high resolution digital images on CD. Managers are also advised to have photographs taken before CD designs or artwork goes into production. Managers are also responsible for hiring additional staff when necessary.